November 23, 2010 in News by Phil Foster

Sneak preview a success!

As we kicked off our HUGE anniversary sale this past week I can measure success in several ways! The one that is most important to me of course is the dollars that a sale or promotion generates and second is the profit on those dollars! And my dad and I are pleased with the Pre-sale! We sent out over 4000 postcard/invitations for a sneak peak of the extra merchandise we acquired with Trade Partners for this enormous sale. And to our friends, previous customers and followers on this blog, twitter and facebook we offered an extra 10% discount for four days! Four days that the general public was not aware of the sale, the selection or the extra savings! 

The most rewarding way for me to measure the success of any event is by how many gifts are purchased and how many men and women are going to be “ROCK STARS” (pardon the pun) this coming holiday season! AND WE CREATED A FEW ROCK STARS last week, without spoiling the surprise or the identity of the super heroes i can say that we sold almost a dozen pair of  large pair of diamond earrings, a beautiful sapphire and diamond pendant with more than two carats of stones and several diamond rings with 1/2 carat in diamonds up to one gentleman that bought his woman a one carat diamond ring for Christmas-Anniversary!  He is going to be the man! Many other “Santa’s” are going to be well thought of too! As they took advantage of the extra savings and selection to put a spectacular gift on layaway till closer to Christmas!